The next hot sweetener, take stock of allulose market trends and latest applications in 2022

As one of the most popular sweeteners for NPD in food and beverages in the United States in recent years, what market trends will allulose see in 2022? What do consumers think about it? In this article, Shiyanhui will take stock of the current market situation of allulose and the latest NPD applications.

01 Allulose current market situation

According to the data analyzed by SPINS based on the sales of mainstream channels and natural channels, a sugar substitute that is appearing in more and more food and beverage NPD formulations is allulose. In 52 weeks, North American market sales increased by 164.2% to $400 million.

Allulose is popular with businesses and consumers for its mild taste and pleasant taste close to that of sucrose. It is naturally present in fruits and has only a quarter of the calories of sucrose, making it ideal for obese and diabetic patients. Sucrose substitute, and it is also one of the few sugar substitutes with Maillard reaction, which can provide food with a sugar-like texture and fluffy feeling, which is very suitable for adding to all kinds of sweets, making this up-and-coming sugar substitute extremely The big ones sparked innovation in zero-calorie/low-calorie indulgence recipes and began to expand from the sweets category to other categories, and allulose can now be found in recipes in a variety of categories, from spreads to condiments.

However, despite allulose's growing popularity, newhope online consumer research shows that allulose has a long way to go in consumer acceptance, based on an April 26 poll of 1,000 Only 16% of respondents to a survey of 100 consumers considered allulose a “natural” sweetener, much lower than agave syrup (67%), mangosteen (61%), stevia (46%) %), but higher than erythritol (14%). 45% of respondents had never heard of allulose, the lowest awareness of all the surveyed sweeteners.

Consumer Sweetener Awareness Survey

But even so, as more allulose-containing food and beverages hit shelves, consumers will have more opportunities to discover the benefits of this natural sweetener.

02 Innovative applications of allulose in 2022

Allulose is currently used in NPD in the United States mainly in ketogenic foods, baked goods, and partial replacement of sucrose. In terms of product types, in addition to sweets, it also has many new applications in sauces and condiments.

1. Ketogenic food

Many ketogenic foods launched in recent years have used allulose as a sweetener. In addition to its low-calorie properties, allulose can act on the brain by releasing GLP-1, enhance satiety, and reduce the effect of small intestine. The absorption rate of sugars such as glucose and fructose, thereby reducing the accumulation of body fat, is enough to make weight loss more effective.

2. Baked goods

The sweetness of allulose is delicate and soft, close to that of sucrose, and it has a stable pure sweetness that is very similar to high-purity sucrose at various temperatures. Rad reaction, which is its advantage different from other major sweeteners, bakery products are the main application scenarios of allulose.

3. Partial replacement of sugar

The use of allulose for the development of low-sugar versions will not bring about obvious changes in taste like other sweeteners, so that consumers can better accept new products, so table sugar, sauces, syrups and other flavoring products began to be used. Allulose can partially replace sugar, and obtain new products with reduced sugar without reducing taste.

Sauces and Condiments

Sauces and condiments have extremely high requirements on taste, and they need a function that can restore the lost function of sugar reduction and prevent odor, bitterness or other unsatisfactory taste experience. Allulose has a taste and flavor close to sucrose. began to be welcomed.

Parker's Low Sugar Maple Syrup

Parker's is a company that makes pure maple syrup, which is used as a flavoring to give food its natural, refreshing maple sweetness, but it's also high on the glycemic index and high in calories. So the company produced this low-sugar maple syrup after listening to customers who "wanted less maple sugar".

The product mixes organic maple syrup with allone syrup, which itself is a monosaccharide naturally present in maple syrup. The combination of the two will not change the taste, but it can make the sugar and Over 50% fewer calories while delivering a great maple flavor. It can be seen that mixing allulose with high-calorie sugars such as sucrose, agave syrup, and honey into low-calorie products may be a major direction for the application of allulose in the future.

Gooey Sustainable Chocolate Hazelnut Spread

Gooey's Sustainable Chocolate Hazelnut Spread is based on cocoa powder, hazelnut butter and sunflower lecithin, with liquid allulose and organic agave syrup as sweeteners. Dairy-free, gluten-free, and has 110 calories and 6 grams of total sugar per serving.

Wok of Life Garlic Sauce

Wok of Life Garlic Sauce with gluten-free soy sauce, rice vinegar, ketchup, sesame oil and garlic, it's sweetened with 3 grams of allulose and is sugar-free, gluten-free, dairy-free and nut-free.

Nativo Healthy Sugar Free Ketchup

Nativo Healthy Sugar Free Ketchup is low in sodium and sweetened with allulose. Made with water, tomato paste, modified edible starch, distilled vinegar, salt, onion, garlic and spices, this tomato paste is cholesterol-free, low-calorie, and gluten-free certified by the Non-GMO Project product.

All-Purpose In The Raw Zero Calorie Table Sugar

All-Purpose In The Raw zero-calorie table sugar can be used as a one-to-one sugar replacement, added to coffee or used as a baking ingredient. This blend contains four simple ingredients: erythritol, psicose, Stevia Extract, and monk fruit extract.

baked goods

Enlightened Keto Classic Cheesecake

Enlightened Keto Classic Cheesecake is made with almond flour, cream, milk, butter, coconut and whey protein concentrate. This delicious low-carb cheesecake has only 210 calories, 2 grams of net carbs, and is sweetened with 1 gram of sucrose, 7 grams of allulose, and 8 grams of erythritol.

GoodSam Foods Gluten Free Baking Mix

GoodSam Foods has launched a gluten-free baking mix made of almond flour, allulose and organic cocoa powder, including chocolate cake baking powder, fudge brownie baking powder and cocoa pancake mix, which can be used to make ketogenic compliant Diet baked goods.

candy sweets

Smart Sweets Cola Flavored Gummies

Smart Sweets Cola-flavored gummies are sweetened with allulose, soluble corn fiber, modified potato starch and coconut oil, are gluten-free, and are colored with apple juice extract. With 87% less sugar and 42% fewer calories than other cola gummies, a whole pack contains only 3 grams of sugar, plus 13 grams of rich fiber.

Fx Defend Ganoderma Chocolate

Fx Defend Ganoderma Chocolate contains immune-boosting Ganoderma lucidum along with 60% cocoa nibs and organic cocoa butter, sweetened with allulose and contains zero sugar. This product is a non-GMO, soy-free ketogenic food.

Gatsby Sea Salt Extra Dark Chocolate

Gatsby's new flavors, Sea Salt Extra Dark and Milk Chocolate Cups, are made with allulose and esterified propoxylated glycerin, a modified vegetable oil that tastes and functions like fat with fewer calories, Contains 50 calories and 2 grams of sugar per serving.

Enlightened Low Sugar Ice Cream

Enlightened is launching four new flavors of low-sugar ice cream this year, with 130 calories and 6 to 9 grams of sugar in a serving, compared with 33 grams of sugar in a regular serving. The ice cream is sugar-reduced with a blend of psicose, erythritol, sucrose and monk fruit extract.

 Cocomels Dark Chocolate

Cocomels launched dark chocolate with less than 1g of sugar, infused with coconut cream, caramel and a pinch of sea salt, using allulose as a sweetener. The company believes that chocolate with allulose as a sweetener is the closest in taste to full-sugar chocolate.

functional food

Allulose can increase plasma insulin concentration, reduce blood sugar, increase liver glycogen content, and activate pancreatic islet cells. Japan Matsutani Chemical has launched functional foods containing allulose in Japan.

Matsutani Chemical launched Astrea Pro, the first functional expression food of allulose, and it was reported that allulose has the effect of promoting fat consumption in energy metabolism in daily life (rest and daily activities).

03 summary

Due to various advantages and special functions of allulose, it is evaluated as the most potential substitute for sucrose. In the Chinese market, in August 2021, the National Health and Health Commission has accepted the application of D-psicose as a new food raw material, and it is expected to be approved within 1-3 years. At the same time, the EU is expected to be approved in 2022, and the prospects are bright. As more and more countries and regions are approved, allulose will maintain rapid growth.